▶ That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions,landing page or social media copy and more.
▶ Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive Connections with their audience, ultimately pushing them down the sales funnel. 87% of marketers use content to guide their prospects through different stages of the buyer journey .
▶ Content writing refers to creating content for online marketing purposes. With content, businesses can attract leads and foster positive Connections with their audience, ultimately pushing them down the sales funnel.
▶ Content writing encompasses many different forms of text-based content. Each type can serve a different purpose and promote the brand in a different way.
▶ Here are the most common formats used:
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