Hashtags have become a powerful tool to enhance social media marketing strategies. In this era of short attention spans, doom-scrolling, viral memes, dancing cats and selfies gone wild, one might wonder, “Do hashtags even matter anymore?” While some may believe hashtags are losing their relevance, that is not entirely true. Let’s dive into the world of hashtags and discover how they can transform your social media presence. From #ThrowbackThursdays to #MondayMotivation, these little phrases have the ability to catapult your content and brand into virality. Hashtags are important on social media as they enable your content to be found by the right people.

What Are Hashtags and Why Are They Important?

Hashtags are keywords or phrases preceded by the pound sign (#). When using a phrase as a hashtag, you spell it out without spaces, such as #UsingHashtags. It can include numbers but not symbols or punctuation. They categorize content, making it easier for users to find posts related to specific topics on social media platforms. But how exactly do hashtags impact your social media campaigns and why should you care? 

For instance, when you use a hashtag like #DigitalMarketing, your post becomes part of a larger conversation on that topic. Using relevant hashtags helps give context to your content and drives traffic so that you can boost views, likes, and shares. Many hashtags now act as a search engine for users to find information and ask questions. By highlighting a particular subject, hashtags make it easier for users to search for related content and engage with the target audience. It helps to draw attention to your posts and encourage interaction.

Fun Fact: The first hashtag was used on Twitter in 2007!

Enhancing Social Media Strategy

Integrating hashtags into your social media strategy can significantly boost your content marketing efforts. By using relevant hashtags, you can increase your posts’ visibility, reach a broader audience, and enhance engagement. Using hashtags only makes a difference in your social media strategy when done the right way. This is especially crucial for brands looking to establish a strong online presence. Don’t get carried away using a hashtag every couple of words. But in most cases, one to three hashtags can have more impact than a lot of them.

Boosting Social Media Campaigns

Hashtags are essential in amplifying your social media campaigns. They help create buzz around your brand, promote special events, and encourage user participation. Keep hashtags short and memorable rather than trying to use a lot of words in one tag. For example, branded hashtags can be used to drive campaigns, making it easier to track user-generated content and measure the campaign’s success. The key is finding the right hashtags that match your content and appeal to users.

Connecting with Influencer Marketing

When we talk about influencer marketing, hashtags play a pivotal role. Influencers use hashtags to increase the reach of their posts, ensuring they are seen by a larger audience. Don’t try to choose hashtags that are too clever or obscure. By collaborating with influencers and utilizing popular hashtags, brands can tap into new markets and build credibility. A good place to start to determine what hashtags are effective is by paying attention to what hashtags influencers use in your niche. Gather intel about your competitors and any relevant influencers within your brand’s niche. Use hashtags that are detailed and specific as this will lead to better results than broad or general ones. 

Did You Know? Posts with at least one hashtag average 12.6% more engagement than those without!

Social Media Advertising and Engagement

When it comes to social media advertising, hashtags are indispensable. With this strategy, people who are not your fans or followers can still find your content. Creating a branded hashtag can be an effective way to promote your business and drive conversations. They not only enhance the visibility of ads but also improve targeting. By using specific hashtags, you can attract users who are genuinely interested in your products or services, leading to higher engagement rates.

Analyzing Social Media Metrics

Social media analytics tools can track the performance of hashtags, providing valuable insights into which tags drive the most engagement. Focus on hashtags with low or medium-volume search to hit the right audience. Using high-volume hashtags runs the risk of attracting spambots. This data helps refine your social media management tactics, ensuring you focus on the most effective hashtags.

Optimizing Social Media Content

Social media optimization is crucial for increasing your content’s reach and engagement. Hashtags play a significant role in this process. Don’t try to force hashtags into every post. Instead, use them when they add value and are likely to stimulate conversation and interaction. Branded hashtags can be as simple as using your company name or incorporating a tagline into a hashtag. By using trending and relevant hashtags, you can ensure your content is seen by a wider audience, thereby boosting your online branding efforts.

Keeping Up with Social Media Trends

Staying updated with social media trends is essential for maintaining a competitive edge. Hashtags can not only attract members of your target audience but can also be used to research your competition. On LinkedIn and Instagram, users can follow hashtags and other users. Popular hashtags often reflect current trends, making it easier for brands to join relevant conversations and enhance their visibility. Using a few popular hashtags can be another way to help new users find your brand. Search using hashtags, and you will uncover relevant content related to your topic.

Measuring Success with Social Media Metrics

Effective audience targeting is vital for any social media strategy. Hashtags help segment your audience, making it easier to reach specific demographics. By analyzing social media metrics, you can determine which hashtags resonate most with your audience and adjust your strategy accordingly.

Creating Viral Social Media Content

Social media content creation benefits immensely from hashtags. They make your posts discoverable, increasing the chances of your content going viral. Hashtags make it easier for social media sites to categorize your posts and make them more visible in on-site searches. So if you add #construction on an Instagram post, your post will appear to fellow Instagram users following construction-related posts. Be mindful of accessibility and clarity when creating your hashtags. They let you categorize your content so anyone interested in that particular topic can easily find it. A well-crafted hashtag strategy can turn a simple post into a viral sensation.


You’ll have to do a little research to find hashtags specific to your brand, industry, and audience. They provide a tried and true method across nearly every social media platform. But be careful — including spammy, irrelevant, generic and too many hashtags can do more harm than good. All this research to come up with “the right hashtags for every single post is a lot of work”. You can also include branded hashtags to help people who are already aware of your brand to easily find specific posts and pages. 

Need help determining which hashtags are right for your brand? At KingAsterisk Digital Marketing, we specialize in crafting effective hashtag strategies that drive results. We’ll gladly work with your in-house team on social media audits and strategy. Ready to take your social media marketing to the next level? We also offer retainer-based social media management, social media advertising, and more for busy teams in need of extra hands. Start hash tagging your way to success today!